View Document

Media Relations Policy

This is the current version of this document. To view historic versions, click the link in the document's navigation bar.

Section 1 - Purpose

(1) The purpose of this Policy is to ensure professional engagement with media.

Top of Page

Section 2 - Application

(2) This Policy applies to traditional and new media. The QUT Social Media Policy provides further information.

Top of Page

Section 3 - Roles and Responsibilities

Position
Responsibility
Vice-Chancellor and President
Principal spokesperson for QUT on matters of policy or corporate issues or crises, but may delegate this role to an appropriate person, depending on the issue.
Director, Communications and Government Relations
Facilitates media contact with subject experts and senior management across the University.
Proactively issues news releases and story leads.
Responds to incoming requests from journalists.
Provides advice and training to staff in engaging media interest and dealing with media.
Issues official QUT media releases.
Top of Page

Section 4 - Media Access to Campuses

(3) Media representatives are permitted access to all campuses (however where parking is required, campus parking staff are, where possible, provided with prior advice).

Top of Page

Section 5 - QUT Spokesperson

(4) The Vice-Chancellor and President is principal spokesperson for QUT on matters of policy or corporate issues, but may delegate this role.

(5) Media enquiries are to be referred to Communications and Government Relations to ensure a timely and accurate response from the appropriate person.

Top of Page

Section 6 - Issuing Media Releases

(6) All QUT media releases and statements are issued by Communications and Government Relations.

Top of Page

Section 7 - Academic Comment in the Media

(7) Communications and Government Relations maintains a list of expertise of QUT staff to help media find appropriate interviewees.

(8) Academic staff are encouraged to share their expertise with media on matters of community interest and to talk directly to media on matters within their area of qualification and expertise. Comment on matters outside the academic staff member’s area of expertise should be made in their capacity as a private citizen.

Top of Page

Section 8 - Crisis Communication

(9) When a critical incident occurs:

  1. a University-level crisis management team (CMT) is assembled as soon as possible by the Vice-President (Administration) and University Registrar to establish the facts and to decide what action is necessary, including what needs to be communicated to stakeholder groups;
  2. a single University representative is appointed to handle media enquiries. This person must be available to the University and to the media at any point during the crisis period;
  3. the Vice-Chancellor and President or delegate will be spokesperson;
  4. all media and social enquiries are directed through Communications and Government Relations, and
  5. Communications and Government Relations, in conjunction with the appointed spokesperson, prepares written media statements for issue as appropriate, coordinates video production and distribution and manages social media. The after-hours telephone numbers of key QUT staff are available from the Central Monitoring Station on ext 85585 at all times, as are numbers for the Director, Communications and Government Relations and the Manager, Strategic Media and Corporate Communications.

(10) QUT has a Counter Disaster Plan for each campus to provide direction to persons who have a responsibility to respond to or undertake a role relating to any disaster or critical incident that may occur on the campus (Emergency Management Policy)