• Section 1 - Purpose
• Section 2 - Application
• Section 3 - Roles and Responsibilities
• Section 4 - Corporate Events and Functions
• Section 5 - QUT Name, Logo and Tagline
• Section 6 - QUT Australian Indigenous Identity
• Section 7 - Publishing and Printing
• Section 8 - Editorial Quality
• Section 9 - Definitions
• Section 10 - Delegations

Section 1 - Purpose

(1) The way in which QUT visually presents itself to the public influences the image that people have of the University.

(2) The aims of the Corporate Identity Program are:

1. to create a single, consistent and clear visual identity for QUT;
2. to project the University as a professional, reliable and contemporary organisation;
3. to standardise the University's visual presentation in a number of applications, thereby increasing efficiency; and
4. to ensure that high standards for quality and suitability are maintained for signs, promotional items, merchandise and apparel, publications, advertising, and corporate functions

(3) The rules governing corporate identity including use of the QUT logo are outlined in the QUT Brand Centre - corporate identity manual (Corporate Identity and QUT Logo).

Section 2 - Application

(4) The QUT Corporate Identity includes the QUT logo and real world tagline (both Registered Trade Marks), corporate colours, typefaces and other elements of visual identity. The corporate identity standards are applied to all corporate uses such as development and maintenance of University web pages, publications, official uniforms, official apparel items produced for special events or for distribution to staff or students, stationery, signage, certificates and parchments.

Section 3 - Roles and Responsibilities

Section 4 - Corporate Events and Functions

(5) Corporate events and functions hosted by any unit of QUT are those which involve representation at the highest level (e.g. Council, Vice-Chancellor and President) with dignitaries and other community members. They include such events as graduation ceremonies and orientation, building openings, ministerial and official visits, business functions, and centre launches.

(6) The function format is approved by the Vice-Chancellor and President. Where a function follows a standard format or is professionally stage-managed, the Vice-Chancellor and President may provide an ongoing approval.

(7) Planning for events and functions is undertaken by the host unit with advice from the Marketing and Student Recruitment Department. The host unit is responsible for obtaining approval for the function and for the full implementation of the function. The Marketing and Student Recruitment Department can assist in pre-promotion and media coverage of corporate events.

Section 5 - QUT Name, Logo and Tagline

(8) It is not permissible for students or staff to use the QUT name, logo and tagline for assignments, outside work, or for any other purposes not approved by the University. Without limiting the generality of this, staff and students must not:

1. assume or use in connection with any trade, business or profession, or any club, association or person, the QUT name, logo or tagline, or any name, logo or tagline so nearly resembling the QUT name, logo or tagline as to be likely to deceive
2. print, publish or distribute to any person or cause to be printed, published or distributed to any person any written or printed matter whatsoever on which appears the QUT name, logo or tagline, or any name, logo or tagline so nearly resembling the QUT name, logo or tagline as to be likely to deceive
3. reproduce or represent by any means whatsoever on any vehicle, article or material whatsoever, the QUT name, logo or tagline, or any name, logo or tagline so nearly resembling the QUT name, logo or tagline as to be likely to deceive.

(9) Breach of this clause may constitute misconduct by a staff member or student, and may be dealt with under relevant instruments (in the case of students, QUT Code of Conduct - Student or, in the case of staff, the relevant industrial agreement (QUT staff access only) or policy).

(10) Heads of School or equivalent may grant special permission for use of the QUT logo on assignments where these are a part of a community project and are to be distributed as representative of the University. In such cases, a copy of the proposed usage must be sent to the Executive Director, Marketing and Student Recruitment for checking before the document is printed/distributed.

Section 6 - QUT Australian Indigenous Identity

(11) The QUT Indigenous Australian visual identity communicates key messages about QUT’s engagement with and presence of Indigenous Australian culture, knowledges, people and Country.

(12) The identity was developed as part of the University’s commitment to Indigenous Australian engagement, success, and empowerment.

(13) It is not permissible for students or staff to use the QUT Indigenous Australian visual identity for any purpose without prior approval from the Marketing and Student Recruitment Department.

(14) Breach of this clause may constitute misconduct by a staff member or student.

Section 7 - Publishing and Printing

(15) All print and promotional resources for Marketing and Student Recruitment purposes must be managed through the Brand and Creative Studio. The use of in-department design or production is not permitted.

(16) The University outsources the production of high volume, high quality digital printing and photocopying of non-promotional material, where no design or typesetting is required. Such digital printing and photocopying is covered by a Queensland Government Chief Procurement Office's Standing Offer Arrangement.

Section 8 - Editorial Quality

(17) High editorial standards of readability, accuracy and consistency are essential to promote QUT as a quality institution.

(18) All QUT promotional material or publications for sale outside the University should be edited and proofed by a person with relevant tertiary qualifications or equivalent experience, who is not the same person responsible for writing the publication.

Section 9 - Definitions

Section 10 - Delegations

(19) Refer to Register of Authorities and Delegations (VC006, VC007, VC008) (QUT staff access only).